Do you think your product is good enough to ensure steady revenue? If you are a b2b business, the chances are you won’t think much about branding. After all, the b2b landscape is starkly different from B2C companies, right?
While that might be true, it is also true that rules of branding apply to a b2b E-commerce solution as well.
What is b2b platform?
A b2b wholesale platform isn’t much different from a b2c e-commerce platform. In theory, both of them achieve the same purpose. And that is allowing businesses to conduct transactions online. From the top b2b platforms, you must choose one which best satisfies your needs. There are various b2b platform examples in the market. Shopify b2b is considered to be the best option by the masses. This is because Shopify has succeeded in tailoring the e-commerce experience to suit b2b needs. Other quality platforms include Magneto and Opencart. You can conduct a b2b Ecommerce platform comparison when making your decision.
Why brand b2b eCommerce platform?
Do you think you are better off without wasting your energy in branding your b2b E-commerce site? Well, think again. Remember that there is tough competition in the b2b marketplace as well. It is true that b2b customers differ from b2c customers. But, you must remember that at the end of the day, customers need to be able to differentiate you from others. Even if you offer the best prices, how would you attract customers unless you make them remember who you are? This is what branding does for you.
Elements of branding
Here are some of the elements of branding you must include in your b2b e-commerce platform.
- A logo. We are hoping that your company already has a logo. Regardless of what business you are in, logos are a must to ensure the visual representation of your company. Make a point of including your logo in your E-commerce platform as well. This guarantees that your customers will be able to recognize your brand.
- Consistent theme. The color theme of the rest of your company and your E-commerce platform should be the same. For instance, if your company colors are blue and white, the platform should also exhibit only these colors.
- Values and brand messages. This is not overtly displayed in a platform. However, in the way you conduct business on the platform should reflect your company values and brand messages.
Brand your b2b platform. Attract new customers.